Re-Crafted soft drink

We all have a chance to make our choices and through that create a better future. Re-Crafted is a new soft drink from one of the prestigious Estonian company since 1898. Everybody, even with old traditional companies over the 100-year-old needs to think more green and sustainable towards the future. Therefore they came up with a brilliantly delicious beverage made from juniper berries used in making gin.

This golden-colored fermented refresher has a one of a kind taste profile with its characteristics of the juniper berry – bittersweet with wooden notes on a silky structure. Great thing is that it has foam and color like a beer! So you merge imperceptibly into the ground without anybody noticing you have a non-alcoholic drink! This is brilliant! In addition, the soft-drink is suitable for vegans and is gluten and lactose-free.

We love the whole concept of herbs gathered from local fields and added to create such a refreshing taste. The bottles are all reused and packaging uses natural materials to have a smaller footprint on our nature.

For creating photo
and video material
we decided to make
an experiment with
variety of people.

For creating photo and video material we decided to make an experiment with a variety of people. This is how it looked like: we were walking around with a cameraman, sound man, and big trolly full of Re-Crafted soft drinks. We approached people in all ethnic, cultural, and age groups and asked them to taste this new drink (they have never seen before). 

The results you can see from the video: To our surprise the feedback was positive through all our subjects. So, therefore, we can say that Re-Crafted soft drink will be the next comet in the alcohol-free beverages! We have done continuous work on creating photo and video material for the new product.